For Release: March 5, 2025
Contact: Steve Cooper, Editor GymCastic
BOSTON—Jessica O’Beirne, creator and host of the popular GymCastic podcast, will moderate a panel at the esteemed MIT Sloan Sports Analytics Conference (SSAC) in Boston on March 7. O’Beirne was asked to assemble the panel entitled, Gymnastics’ Rebalancing Act: AI Judging, Analytics, and Economics to will feature olympic medalists and industry leaders.
“Gymnastics judging has evolved significantly, presenting new opportunities to enhance fan engagement through data-driven systems,” said O’Beirne. “I’m honored to lead this panel of experts and discuss how AI is shaping scoring and the future of the fan experience.”
Gymnastics is the most-viewed Olympic sport and top women’s college sport, presenting a unique opportunity to boost fan engagement and economic expansion leading up to the 2028 Olympics in Los Angeles. This panel will explore cutting-edge solutions like Fujitsu’s AI Judging Support System and the USOPC’s International Scouting Analytics project, which played a key role in securing Olympic medals in Paris.
The panel includes:
- Li Li Leung, President and CEO of USA Gymnastics
- Mohini Bhardwaj, Olympic medalist, NCAA Champion, owner of Oregon Olympic Athletics and U.S. brevet judge
- Brody Malone, World Champion and Olympic medalist
- Josh Dixon, former Team USA gymnast, current VC Partner with Profluence Sports Capital
O’Beirne will also lead a discussion on the emerging economic ecosystem within gymnastics, including athlete-driven revenue opportunities, sponsorship growth, and innovative platforms that allow gymnasts to capitalize on their success.
About Jessica O’Beirne
Jessica O’Beirne is a creative entrepreneur, an activist and the founder and host of the GymCastic podcast, the most popular weekly gymnastics show in the world with a devoted following. In just 12 years, GymCastic has revolutionized gymnastics journalism by breaking critical news, amplifying athlete voices, and delivering in-depth analysis that has shaped the sport’s narrative and accountability worldwide. O’Beirne is a trusted source for journalists covering the sport. She has been featured in publications such as The New York Times, Vanity Fair, Wall Street Journal, The New Yorker, the BBC, Reuters and Associated Press and was featured in several documentaries including both of “Simone Biles Rising” (Netflix), “Golden” (Peacock) and “At the Heart of Gold” (HBO).
About the SSAC
The MIT Sloan Sports Analytics Conference (SSAC) provides a forum for professionals and students to discuss cutting-edge trends in analytics and business to foster innovation in the global sports industry. The Conference is passionately dedicated to driving diversity and inclusion across the industry to advance accessibility and representation in sports.
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